2011 saw two major, devastating natural disasters:
Japan's earthquake and tsunami in March and, most recently, Thailand's flooding.
Both of these unfortunate events led to global supply chain disruptions for
extended periods and, in the case of Thailand, created a multi-quarter shortage
situation for hard disk drives (HDD) and related components that will last well
into 1H12.
Soft end-product demand has also been a factor this year, and
that has meant a reduction in sales for a handful of sectors focused on consumer
electronics. Meanwhile, demand for tablet PCs, e-readers, smartphones, and
automotive infotainment continues to be quite strong and has bolstered the
semiconductor and electronics industry overall.
Here's a drill-down into selected components:
DRAMDRAM
volatility continues to be the mainstay of this sector's patterning. DRAM
pricing did not see its normal 4Q bounce back, likely attributable to the
shutdown and disruptions to the HDD supply chain, which had the negative effect
of pulling PC production down by up to 30 percent. Another negative end-product
situation is the slowing in DRAM content increases for notebook PCs, related to
the softening of traditional PC demand coupled with high production (leading to
high inventory) rates for DRAM. These negative pulls had a draw-down effect on
DDR3 pricing this year, and forecasts for 1Q12 were not favorable for the memory
sector in general, although success with new ultrabooks may ease this situation.
NAND Throughout November, NAND contract pricing declined,
despite a brief price increase for large block NAND for SSDs from short-orders.
This is likely to not be a long-lived increase and will likely creep down soon.
Similarly, small block NAND for embedded applications also increased slightly
due to decreased production by chip-makers but has now fallen to its previous
level and flattened as well. Mid-range block NAND followed its normal patterning
of decreased pricing. In 2011, NAND flash revenue grew 5 percent, and units were
up 10 percent, but ASP was down almost 5 percent, for the recent three month
moving average (3MMA) based on year-over-year values, according to
Semiconductor Industry Association (SIA) data.
PanelsFrom LCD TVs to small OLED displays, the panels sector,
like memory, faced challenges in 2011. Again, the missing variable to success
has been demand. Panel inventories continued to rise this year because demand
from consumers and enterprises was not strong. Microsoft's 2012 release of
Windows 8 OS brings new hope for enterprise spending, which, at least, was
better than consumer spending. Small and medium displays were the bright spot
due to the continued strong (OK,
hot) demand for tablets, e-readers, and
smartphones. With Apple slated to adopt the new, cost-competitive, oxide
material called IGZO (indium, gallium, and zinc) display, for its iPad3, we
expect the next generation of higher-resolution displays to be at the feature
forefront of 2012.
ProcessorsCPUs have had a relatively good run this year due,
in part, to a shift to higher-margin, higher-priced products. This shift is
verified by some sourcing problems on select high-end, series processors for a
variety of end-products for enterprise, servers, and, more recently, the build
up for new ultrabooks to be premiered at CES. Intel's new ultrabook CPU series
is an important catalyst that could boost the wider semiconductor and
electronics supply chain. With the introduction of many new ultrabooks to
compete with Apple's MacBook Air and the few existing ultrabooks from Asus,
Acer, and Samsung, we expect demand to pick up due to both increased price
competition, as well as the draw of a new "must have" PC with significant
feature muscle.
CES will showcase roughly 50 new ultrabook-type devices and some with a
"ready-to-ship" status. Thanks to the anticipated ultrabook demand, we expect
increased tightness in 2012 for the leading edge, quad-core CPUs that power
these devices. Since builds have been more conservative due to weaker demand for
traditional PC devices, once demand rises, pricing will also increase.
Important for CPUs this year, beyond the quad-core architectures, is the
evolution of CPUs to more of a System on a Chip (SoC) function. Increased
feature demands for reduced power consumption, latency, and increased speed with
superior graphics has meant that processors have seen architectural changes.
Couple these demands with ever-shrinking form requirements to meet ultrathin,
ultralight designs, and we expect continued innovation and growth for the
processor sector, and especially for more integrated CPUs.
Looking
forwardWhile 2011 was difficult for many, it was not without its bright
spots. 2012, overall, is forecasted to see some rebound and stabilization across
the board (please see Smith & Associates' latest
MarketWatch Quarterly for expanded discussions). The year will
certainly start with negative impact on the PC sector due to the supply chain
shutdowns and disruption caused by the devastating floods in Thailand. Yet
despite this, as we move into 2H12, ultrabooks will be well introduced, new
tablet PCs and superphones will have arrived on the market, and we'll see a
renewed automotive industry push for new vehicles to be equipped with more
infotainment features. With this in mind, there is renewed hope that 2012 might
make up for the challenges some saw in 2011.