- To launch EXCERIA series compliant with UHS-II -

 

16 Jul, 2013

 

TOKYO—Toshiba Corporation (TOKYO: 6502) today announced that it will launch a new series of SD memory cards offering the world's fastest data write speed. The latest edition to its line-up of EXCERIA memory cards designed to offer users of high-end digital cameras an excellent experience, the EXCERIA PRO TM（１） and EXCERIA TM（１） cards will be launched in major markets worldwide, starting with Japan in October.

 

EXCERIA cards compliant with UHS-II will be available in two series. The EXCERIA PRO series will offer photographers a data write speed of 240MB/sec（２） the world's fastest（３）, while the EXCERIA series will write at 120MB/sec. They will allow digital camera users to shoot still images continuously at high speed.

 

The cards are the first in the EXCERIA line-up to integrate a newly developed controller compliant with UHS-II（４） the ultra high speed serial bus interface defined in SD Memory Card Standard Ver. 4.10, and they achieve significantly higher data transfer speeds than earlier UHS-I compliant cards（５）.

 

While digital cameras have made huge strides in image quality and versatility, users have long wanted to see improvements in data transfer rates and write times, so as to be able to takes bursts of photographs in quick succession. This demand has grown increasingly strong as high performance digital single-lens reflex cameras and mirrorless interchangeable-lens cameras have gained popularity and moved into the mainstream. Further advances in higher resolution image recording (including 4K2K video), will also fuel demand for transfers of data-rich images at high speed.

 

Looking to the future, Toshiba, a world leader in the NAND flash memory business, will continue to meet market demands by enhancing its line-up of UHS-II compliant SD memory cards.

 

Notes:

[1]

EXCERIA PRO TM and EXCERIA TM are trademarks of Toshiba Corporation.

[2]

Maximum data writing speed may vary depending on the host device and file size.

[3]

As of July 2013

[4]

UHS-II is the ultra high speed serial bus interface in SD Memory Card Standard Ver4.10 that delivers data at 156MB/s by single lane access and 312MB/s by dual lane access.

[5]

EXCERIA Type 1 SD-GU032G1 (32GB)
Read Speed: 95MB/s, Write Speed: 90MB/s

 

Outline of New SD Memory Cards

 

1.UHS-II Compliant EXCERIA PRO Card

 

2. UHS-II Compliant EXCERIA Cards

Note: Product names above are for the Japanese market.

 

Key Features (All EXCERIA series)

 

1. Compliant with the SD Memory Card Standard Ver.4.10 HD312, which defines 312MB per sec as the fastest data transfer speed under the SD Memory Card Standard Ver.4.10 UHS-II.

2. SDHC memory cards (32GB, 16GB) are interoperable with SDHC host devices compliant with SD Memory Card Standard Ver.2.0.

3. Integrates highly secure CPRM copy protection technology.

4. The minimum recording speed is UHS speed class1.

 

Specifications

 

1.UHS-II Compliant EXCERIA PRO Cards

Companies Website:
http://www.semicon.toshiba.co.jp/eng/index.html?mm=cp0717&no=02

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